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gLOBAL iNTERACTIONS AT THE LOCAL LEVEL

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Glocalisation

Key Terms
  • Isomorphism: a scientific term which means replication of the same form yet separated from the main source.
  • Glocalisation: where the global and the local interact to produce hybridised outcomes.
  • Equity: the state, quality or ideal of being just, impartial and fair.
  • Sustainability: meeting the needs of the present without compromising the ability of future generations to meet their own needs.
  • Trade union: an organisation of workers who have banded together to achieve common goals such as pay and better working conditions.
  • Corporate social responsibility: a concept whereby organisations take responsibility for their impact on society and the environment.
  • Triple bottom line accounting: involves not just economic accounting but also social and environmental accounting.
  • Fair trade: a movement that aims to create direct long-term trading links with producers in developing countries and ensure they receive a guaranteed price for their product on favourable  financial terms.

  • Localisation: confined or restricted to a particular location.
  • Marketing: the commercial processes involved in promoting and selling and distributing a product or service.
  • Westernisation: a particular form of modernisation in which the methods and values of Western industrial capitalism are the basis of the changes that are occurring.
  • Halal an Arabic term designating any object or action that is permissible to use or engage in.
  • Generic drug a drug that is exactly the same as a brand-name drug and which may be manufactured and marketed after the brand-name drug’s patent expires.
  • Urbanisation of poverty: the increase in the proportion of people in poverty in a country who live in urban areas.
  • Maternal mortality rate: annual number of deaths of women from pregnancy-related causes per 100 000 live births.
  • Infant mortality rate: the number of deaths of children under one year of age per 1000 live births.
  • Microcredit: tiny loans and financial services to help the poor – mostly women – start businesses and escape poverty.
  • Social business: forms of business that seek to profit from investments that generate social improvements and serve a broader human development purpose.

Why is Glocalisation Important?


Most multi-nationals today have to take glocalisation into account when considering expanding beyond the domestic market. They have to translate advertisements or instruction manuals into different languages, have to be aware of the impact of colours or images in their adverts and on their packaging and need to take local laws and regulations into account. One way in which companies must find a way to adapt is with their online presence, meaning that companies now run websites designed for different areas or nations. This affords them the chance to introduce themselves to their markets and gives the customers the feeling that the products or services are really meant for them.

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The term ‘glocalisation’ has been applied to a variety of
circumstances:
• The process of linking local, regional and global scales
• Using ICT to provide local services on a global or
transregional basis. Although the Internet has been a
key element in the process of globalisation, its role as
a localising agent cannot be ignored. More and more
web applications have been glocalising their approach
to meet consumer demand. Many minority languages
have developed their own websites as an important
part of maintaining and extending such languages in
their home regions. Websites can play an important
role in maintaining other aspects of culture as well.
• Individuals, households and organisations maintaining
interpersonal social networks combining local and
global interactions. With the considerable expansion of
global migration over the last 30 years, diasporas have
become signifi cant in many countries.
• Transnational corporations establishing local
organisation structures to work more effectively with
local cultures. TNCs have come to recognise that a
‘one size fi ts all’ approach has limited appeal in many
markets around the world.
• The customisation of global products and services to
suit local laws or culture. This can have a major impact
on sales due to the importance of ‘product acceptability’
in local communities.
• The declaration of a city or other locality as world
territory with responsibilities and rights on a global scale.
More and more people at a local level now recognise
that their actions can have a global impact (Figure 4).
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Examine how Glocalisation is different to Globalisation. Find as many differences as possible. 



Examples of Glocalisation

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Create a list of ways various firms have attempted to 'Glocalise' their product
USA
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KFC Menu USA
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China
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KFC Menu China
KFC Is Counting On These New Menu Items To Save Business In China
Article and menu about China


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Glocalization: Starbucks & McDonald’s Style


Glocalization from Alyson Dickerman


Factors influencing the Rate of adoption

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Create a spider diagram using Coggle outlining the factors that influence the rate that an area will become globalised. Use the document below.
adoption_of_globalisation.docx
File Size: 1201 kb
File Type: docx
Download File


Local Responses to Globalisation

Picture
GlobalInteractions Paul Guinness
www.thegeographeronline.net
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  • Home
    • How to make a website: Tools and experiences
    • Maps and Regions
    • Travel Photographs and Videos
    • Live: Global Hazards and Disasters
    • Geography in the news
    • The Big Geography Challenge
  • New IB Geography 2017 onwards
    • IB Geography Introduction
    • Part 1: Geographical Themes >
      • Option B: Oceans and coastal margins >
        • 1. Ocean–atmosphere interactions
        • 2. Interactions between oceans and coastal places
        • 3. Managing coastal margins
        • 4. Ocean management futures
      • Option D: Geophysical Hazards >
        • 1. Geophysical systems
        • 2. Geophysical hazard risks
        • 3. Hazard risk and vulnerability
        • 4. Future resilience and adaptation
    • Part 2: Core Units (SL&HL) >
      • Unit 1: Changing Population >
        • 1. Population and economic development patterns
        • 2. Changing Populations and Places
        • 3. Challenges and opportunities
      • Unit 2: Global climate—vulnerability and resilience >
        • 1. Causes of global climate change
        • 2. Consequences of global climate change
        • 3. Responding to global climate change
      • Unit 3: Global resource consumption and security >
        • 1: Global trends in consumption
        • 2: Impacts of changing trends in resource consumption
        • 3: Resource stewardship
    • Part 3: HL Core Extensions >
      • Unit 4: Power, places and networks >
        • 1. Global interactions and global power
      • Unit 5: Human development and diversity
      • Unit 6: Global risks and resilience
    • Internal Assessment
    • Why should I study IB Geography?
  • IB Geography (Old Syllabus)
    • IB Core >
      • 1. Populations in Transition
      • 2. Disparities in Wealth and Development
      • 3. Patterns in Environmental Quality and Sustainability
      • 4. Patterns in Resource Consumption
    • Part 1: Geographical Themes >
      • Oceans and their Coastal Margins
      • Hazards and disasters - risk assessment and response
      • Freshwater - issues and conflicts
      • Urban Environments
    • Global Interactions - HL >
      • Measuring Global Interactions
      • Changing Space - The Shrinking world
      • Economic Interactions and Flows
      • Environmental Change
      • Sociocultural Exchanges
      • Political Outcomes
      • Global Interactions at the Local Level
    • IB Guidance >
      • Syllabus Guidance
      • IB Examination Guidance
    • Extended Essay
  • IGCSE Geography
    • Theme 1: Population and settlement >
      • Population Dynamics
      • Migration
      • Settlements
      • Urban Settlements
      • Urbanisation
    • Theme 2: The natural environment >
      • Plate Tectonics
      • Coasts
      • Rivers
      • Weather and Climate
      • Climate and Ecosystems
    • Theme 3: Economic development >
      • Development
      • Food Production
      • Industry
      • Energy
      • Tourism
      • Water
      • Environmental Risks of Economic development
    • GCSE Key Terms
    • GCSE Coursework
    • Alternative to Coursework
    • IGCSE Geography Examination Advice
    • IGCSE Revision Games
  • Key Stage 3
    • Year 6 >
      • My Place
      • Rivers
      • Brazil
    • Year 7 >
      • Maps and the world
      • Rocky Landscapes
      • Settlement
      • Weather & Climate
    • Year 8 >
      • Maps Introduction
      • Plate Tectonics
      • Economic Activity
      • Biomes
    • Year 9 >
      • Map Skills - review
      • Development
      • Coasts
      • Tourism
      • Paradise lost - Tourism in Thailand
  • AS Level Geography
    • World at Risk
    • Crowded Coasts
  • Geography Skills
  • Donations & Contact
  • YouTube Channel
  • Essential computer programs